United Biscuits UK’s product range has just seen the addition of a new bar to its Better for You brand.
Already big in the U.S., the 35g Almond, Raisin & Cranberry flavour Granola Bar joins the McV a:m range of morning snacks and contains a blend of whole nuts, fruit, grains, sunflower seeds and syrup.
The bar will be featured in a £6m support campaign for both the Better for You brands – McV a:m and go ahead! – which is due to begin in April and continue through 2004.
leisure-kit keyword: United Biscuits
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